Write a Sales Letter for Your Easy Home Based Business

Writing a sales letter for your email marketing opt in list can be a daunting task if you do not have a proper tips to go forward. I have come up with an outline that should make it quite easy to build your first sales letter with just a small learning curve to get you there.



The headline should be the eye grabber, an attention getter that holds interest, gets customers to read the rest of the letter, and be different enough to want to read further. The letters should be in a larger font than the body, possibly another color, and in bold type.



Once you have their attention you need to build interest in what you are promoting. Building interest is like building a house, you need a tight sound foundation to get it up and running. Make the sentences short, paragraphs should only be 3 to 4 sentences long, with sub headings when needed.



Once you have captured their attention and built interest in your product or service, you need to show your customers how your product or service will transform their lives, show the benefits that come with your product or service, and show them how much better off they will be if they purchase what you have to offer.



In the body of the sales letter you should have a comparative study of your competition's products or services that will show the many benefits of what you are offering, opposed to what there product does. If your product has 3 to 4 more benefits than let it show how buying your product or service will put them in a far superior position. If you have any special introductory offers, bonuses, or special one time savings for trying your product or service, now would be the time to interject this into your communication.



Testaments from other people whose lives have been changed in some way because they bought your product or service should come towards the end of your copy. This form of support urges your prospects into the purchase by showing them people just like them are buying and changing their lives for the good.



Tell your tale as a story like you were talking to your best friend one on one. Relate common events that all have done then put your product into perspective by bringing it into the limelight, showing how its use will further advance their cause and make their living in some respects more comfortable.



Now is the time to get your prospects to move on your product or service, close the deal so to speak. A call to action towards the middle and end of your sales letter is the best way to get prospects to opt in to your special deal. An offer in the middle of the sales letter saves people time by not reading the rest of it. If you can hook them early then give them the offer early. Bonuses can be mentioned here, with the remaining towards the end along with the special one time purchase offer.



Follow this up with how great your customer service is, special money back guaranteed refund, trial offer for a limited time, and support services (if you have one), and you should have them set to be repeat customers in the future. If your product or service is a membership subscription reoccurring payment every month, then you will have made a residual income from just this one sales letter.



Do your research on the product or service, be honest on your appraisal with comparative products or services, show how yours is the best for the money, then do the close with special offers, bonuses, one time trial offers, with special money back guarantee. Now you have it in a nutshell on how to go about writing your first sales letter and getting your business off the ground.